Our Team

Basiq Blaque is strategically focused on its areas of strength, which stem from the experiences and expertise of its key team members.

Estelle Baffoe

Founder & Chief Experience Director

Estelle is a consummate professional whose journey into eventing, communications and project management has evolved out of a passion and a love for beauty and connecting people. With excellent interpersonal skills, she also has a strong foundation in both analytical and conceptual thinking, which serve her in the development of project and event concepts, management of processes and negotiation.

With 15 years’ combined experience in Conference & Event Management; Programme Design & Management; Communications and Stakeholder Relationship Management, Estelle Baffoe has coordinated and managed several high-level events across the continent. Estelle is a savvy communicator with strong stakeholder engagement skills and experience. Efficiency and professionalism in her work is evident through the track record built over the years in a range of projects for the Graça Machel Trust, The Other Foundation, Brand Leadership Group, African Green Revolution Forum (AGRF), Rotary International, South African Police Services, Nokia, Lonmin Foundation Trust, London Speakers Bureau and the Gordon Institute of Business Science.

Estelle is passionate about leading, inspiring, setting direction and driving the team to provide excellent client service. A self-confessed lifelong learner, Estelle completed a postgraduate business qualification in Management Development (PMD) through GIBS in 2007.

Estelle brings an engulfing zest, enthusiasm and passion to every project she is involved in.

Jo-Anne Petersen

Chief Experience Architect

Jo-Anne holds over 10 years’ experience in event management ranging from conceptualizing, developing and arranging private itineraries for small groups of luxury travellers to organizing, managing and marketing large scale conferences, events and productions.

Her value-add lies in her ability to develop and maintain event reporting templates and design customised frameworks around project elements with accuracy and to compile, keep track of and adhere to project plan processes. She easily builds rapport on many different levels – from participants, to clients, speakers, invited guests and teams alike. Her capacity to focus on projects with impeccable attention to detail while keeping the bigger picture in perspective, stands her in good stead on any project.

Jo-Anne is a well-rounded events specialist, capable of providing end-to-end logistical management, creative input and strategic direction, while remaining cost conscious and time sensitive to ensure projects are delivered within budget and on deadline.

Kojo Baffoe

Chief Content Architect

Kojo is a storyteller at heart who brings a varied background to everything that he works on. He has worked and run businesses in a range of sectors including Retail, Management Consulting, Publishing, Events, IT and Media (Television & Print).

He was poet laureate for Gordon Institute of Business Science. He has facilitated, hosted and MCed a range of events, conferences, workshops and seminars across sectors. He was founding editor of Blaque Magazine, editor of Destiny Man magazine for four years and is editor of Afropolitan magazine. He has written for a range of publications including City Press, Destiny, Milestones, GQ Style, Wanted, Forbes Africa, The Plug and Mamas&Papas. He hosts the show Life With Kojo Baffoe on Kaya FM.

He has created and produced television shows, around music, music, entrepreneurship and lifestyle. He has been a judge for the Business Arts South Africa (BASA) Awards since 2010, the MTN Business App of the Year Awards, the Apple In Education Awards, Miss South Africa 2014, 2015 and 2016, Chivas Regal’s The Venture as well as the reality television show, She’s The One, Seasons One (SABC3) and Season Two (ETV).

He brings this wealth of experience and the insights gained to any content project that he engages with.

Our contact details

Physical Address: 51 Keurboom Street, Sundowner, Johannesburg, 2188

For General enquiries: estelle.baffoe@basiqblaque.com

Estelle Baffoe: +27 (0) 83 607 6489
Jo-Anne Petersen: +27 (0) 79 677 2999
Kojo Baffoe: +27 (0) 83 236 6083

Enquire with us